To help local business get on-line traffic and generate revenue, AdSynergy is launching a FREE AD SWAP service.
With reduced foot traffic, on-line traffic is now more important to generating business revenue than ever. With many small business going on-line for the first time and those already on-line trying even harder to attract viewers the competition for attention is tougher than ever.
Your ads are entirely up to you. The bulk of Internet advertising uses simple text ads and that is a good place to start. If you want to make more "ad like" ads there are free and paid online ad builders.
No. They need to put a bit of code (which we provide) on your web-site wherever you want to place an ad. After the code is installed you use AdSynergy to run the ads you want in that space. (And yes, you can run your own ads on your own web site and change them up without involving your web guy every time. Want to post a daily special? Not a problem.)
Yes. However many partners works for you. Swap ads with as many as you like. Get your BIA or Chamber involved. Promote them, they promote you (we call it stronger together for a reason).
Ad swapping alone is not likely going to provide all the traffic you need to be successful. You will need to promote your business with Twitter, Facebook, Instagram and local media, and so will your ad swap partners. Combined With good media promotion, ad swapping can help you meet your revenue targets.
Yes. We get that running general ads on a retail web site makes no sense. It just provides clutter, detracts from the web site and will not deliver revenue. However we think running strategic ads with your BIA and other local complementary business can foster community and benefit all parties.
Here are some examples:
Yes. Start by running run your own ads on your own site to get familiar with the platform. This is also free.
Yes. Partner as often as you can. Example: A pizza shop makes heart shape pizza and partners with a chocolate store and a florist to provide home delivered Mother's Day gift service. Brilliant! With the #RebuildLocal program they can all run the same ad on their respective sites.
AdSynergy is building a community of advertisers and publishers with the goal of producing greater value from on-line ad placements for both parties.
AdSynergy provides a web platform (SasS application) where advertisers and publishers can discover each other, communicate, negotiate, monitor, deliver ads and receive payment. In a few words an "social ad space marketplace". Our goal is to help advertisers and publishers realize greater value, through ads that are well matched to the audience. Unlike conventional ad networks, AdSynergy allows publishers and advertisers to directly negotiate advertising deals with each other.
You make the deals, we deliver the ads and payments.
AdSynergy is free to sign up and make deals. In the future we will charge a transaction fee. Beta 1. members will be eligible for significant discounts beyond the Beta 1. period. The price advertisers pay and publishers receive is negotiated between the buyers and sellers.
AdSynergy welcomes all advertisers and publishers. We do not assume, like many ad networks, that a high quantity of ad space implies high quality ad space. We provide the tools for advertisers and publishers easily find partners that match their criteria and engage each other.
AdSynergy currently services smaller advertisers and smaller publishers. In market speak, AdSynergy is focused horizontally on the long-tail/green-field on-line ad space market. We enable and serve transactions which were very difficult to do before our platform was available. For example: ad trading within a business improvement area, where a group of companies will advertise each other.
An advertising agency, we don't create ad copy, offer strategic advice or make advertising deals. That's up to you. We invite advertising agencies to use our platform to help their clients get the most value for their investment.
An ad pipeline, we do not provide ad streams to publishers or directly offer ad space to advertisers. The good news (and the bad news) is that you make the deals for ads to be placed in ad spaces yourself. We provide the tools to help make that happen as easily and efficiently as possible.
A Brokered Ad Network we don't act as an ad broker (intermediary). We let buyers and sellers broker their own deals. We expect this to result in better ad placements that provide both parties greater value.