We provide a simple and powerful search to help you find the best publication for your product, or the best products for your publication. To access the search, Sign in, choose your role (Advertiser to search publications, Publisher to search advertisers). Click the search link and enter your keywords. Here are the simple, yet powerful, rules to get the most out of your search.
one two three, will return results where all three words must be in the result. ()Note this is different than most search functions.)butcher/baker/chandler will return results where any one of the three words are in the result.!butcher/baker/chandler will exclude results with any of these terms.While AdSynergy is in Alpha there are no payments or financial transfers.
AdSynergy provides a secure platform to buy and sell ad space. See Advertiser Payments or Publisher Revenue for details. The basic transaction goes like this:
Advertisers can find web sites in which they are interested in advertising on, and make deals directly with the publisher. Advertisers and publishers can negotiate and agree on specific pages and/or placements, dates, quantity and price.
On sign-up, AdSynergy takes you to a "Getting Started" page that allows you to add the pertinent company, professional, and campaign information to get you up and running quickly and easily. Each profile section privacy defaults to "private", and can be made "public" (viewable by publishers), when ever you are ready.
Once you have signed up as an Advertiser the first thing to do is to fill in your Advertiser Profile. This describes the brands and products you would like to promote. This is the first thing a publisher will see when considering you as a candidate to advertise in their publication. You know the saying, you never get a second chance to make a first impression.
The advertiser can add products, brands or product lines they would like to promote. Each product/brand can have multiple campaigns. Each campaign can have multiple ad sets and each ad set can have multiple ads.
Ad Campaigns Include a description of the campaign and one or more Ad Sets (groups of advertisements to be used in that campaign). Campaigns run for a specified period of time, with defined start and end dates.
Ad Sets are made up of 1 or more Advertisements (Ads). It is the Ad Set that becomes part of the contract with the publisher. (This data becomes part of the transaction.) As in, "place this set of ads in the agreed slot in your publication". Typically Ads in an Ad Set are of a common size so that they can be placed in a publication Ad Slot of matching size. They may be of different formats (text, HTML, SVG, image or video), but this may make them more difficult to match with an publisher's Ad Slot specifications..
Ads (Advertisements) are the content being delivered to the viewer. The Ads (ad copy) can be shared among more than 1 Ad Set. Each ad has an associated landing page allowing advertisers to target different audiences, or to promote different products or to A/B test ad response. Ads can b any size, however you need to match the publisher's ad spaces. Here are some common ad sizes.
Placements are the agreement between the publisher and advertiser to run an advertiser's Ad Set in a specific publication Ad Slot.
Here are the basic steps to get started.
Once you have at least one Ad, in one ad Set and have described the product/brand and campaign you are ready to contact a publisher and place an Ad Buy.
Publishers can connect with advertisers and negotiate and agree on specific ads to run in specific spots/slots on specific dates. Once you have signed up as a Publisher the first thing to do is to fill in your Publisher Profile.
Slots are a specific size stated in pixels. The content served must fit in that space. Here are some common ad/slot sizes. Slots have a "filling" strategy that is used to place authorized ads in the available space.
This strategies include:
Publishers
Overview
Getting Started
Publication Ad Slots
Slots are a basic grouping of ad space for sale.
Publishers define the pages that the slot appears on, by placing specific code on the pages to serve the ads for that slot.
Slots are used to help deliver value to both the publisher and advertiser by being specific about the real estate the slot is place in.
Here are some examples:
Profiles
Information about your company, advertising, publications and yourself should be short, factual and honest.
It should encourage companies to want to do business with you.
Corporate
The classic company profile.
Publisher
The publisher profile is an overview of your publication portfolio.
Advertiser
This is a general overview of your advertising activities.
Professional
This is your professional/member profile.
Include a description of your roles, responsibilities and goals as they relate to working with advertisers and/or publishers
Publications
Publications are described individually. These descriptions are searched by advertisers to find ad space that is suited to their products.
Ad Campaigns
Ad campaign description provide an overview of the goals and duration of the ad campaign.