Definitions

Profiles

Advertisers

Publishers

Help Index

General

Advertisers

Publishers

Profiles Each user has a number of different types of profiles they can publish, including a corporate, advertiser, publisher, campaign, publication and professional profiles.

Definitions

Profiles

Advertisers

Publishers


Advertisers

Overview

Advertisers can find web sites in which they are interested in advertising on, and make deals directly with the web site. Advertisers and publishers negotiate and agree on specific pages and/or placements, dates, quantity and price.

Advertising Terms

Once you have signed up as an Advertiser the first thing to do is to fill in your Advertiser Profile. This describes the brands and products you would like to promote. This is the first thing a publisher will see when considering you as a candidate to advertise in their publication. You know the saying, you never get a second chance to make a first impression.

The advertiser can add products, brands or product lines they would like to promote. Each product/brand can have multiple campaigns. Each campaign can have multiple ad sets and each ad set can have multiple ads.

Ad Campaigns Include a description of the campaign and one or more Ad Sets (groups of advertisements to be used in that campaign). Campaigns run for a specified period of time, with defined start and end dates. Ad campaign data is "informational", for you and publishers that it may be shared with.

Ad Sets are made up of 1 or more Advertisements (Ads). It is the Ad Set that becomes part of the contract with the publisher. (This data becomes part of the transaction.) As in, "place this set of ads in the agreed slot in your publication". Typically Ads in an Ad Set are of a common size so that they can be placed in a publication Ad Slot of matching size. They may be of different formats (text, html, svg, image or video), but this may make them more difficult to match with an publisher's Ad Slot specifications..

Ads (Advertisements) are the content being delivered to the viewer. The Ads (ad copy) can be shared among more than 1 Ad Set. Each ad has an associated landing page allowing advertisers to target different audiences, or to promote different products or to A/B test ad response. Ads can b any size, however you need to match the publisher's ad spaces. Here are some common ad sizes.

Placements are the agreement between the publisher and advertiser to run an advetiser's Ad Set in a specific publication Ad Slot.

Getting Started

Here are the basic steps to get started. You can perform them in either ascending or descending order.

Once you have at least one Ad, in one ad Set and have described the product/brand and campaign you are ready to contact a publisher and place an Ad Buy.


Publishers

Overview

Publishers can connect with advertisers and negotiate and agree on specific ads to run in specific spots/slots on specific dates.

Getting Started

Once you have signed up as a Publisher the first thing to do is to fill in your Publisher Profile.

Publication Ad Slots

Slots are a basic grouping of ad space for sale. It is entirely up to the publisher to define the pages that the slot appears on, by placing specific code on the pages to serve the ads for that slot. Slots are used to help deliver value to both the publisher and advertiser by being specific about the real estate the slot is place in. Here are some examples:

Slots are a specific size stated in pixels. The content served must fit in that space. Here are some common ad/slot sizes.

Slots have a "filling" strategy that is used to place authorized ads in the available space. This strategies include:


Profiles

Information about your company, advertising, publications and yourself should be short, factual and honest. It should encourage companies to want to do business with you.

Corporate

The classic company profile.

Publisher

The publisher profile is an overview of your publication portfolio.

Advertiser

This is a general overview of your advertising activities.

Professional

This is your professional/member profile. Include a description of your roles, responsibilities and goals as they relate to working with advertisers and/or publishers

Publications

Publications are described individually. These descriptions are searched by advertisers to find ad space that is suited to their products.

Ad Campaigns

Ad campaign description provide an overview of the goals and duration of the ad campaign.


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